The name
Ríete
A Spanish term that gently encourages someone to smile.
Simple in form but rich in meaning.
Why We Exist
We live in a world full of distractions, constant screen time and always thinking about what’s next. Because of that, we often lose touch with what really matters.
Ríete started from a simple idea: to live more in the moment and enjoy life even more. To appreciate the small things that make life special.
Nothing makes us happier than seeing people smile. It’s simple, but it can change everything.
A smile can spread more positivity than we realize.
As a brand, our goal is to inspire as many people as possible to make the most out of life.
Tomorrow isn’t guaranteed, so let's start living.
Ríete is a reminder to enjoy every moment and live with a smile.
One Size. One Family.
At Ríete, one size is more than convenience. It represents what we believe in.
By creating pieces without sizing, we take away comparison and bring people together.
Everyone is equal, so everyone wears the same.
It’s our way of expressing what matters most: connection, belonging, and shared moments of enjoying life together.
With Ríete, we form a family with a shared identity.
Behind the Brand
Ríete is where style meets meaning.
We create timeless, one size accessories that remind you to cherish every moment, make memories that last, and live with a smile.
For us, style goes beyond aesthetics. It’s about how you live, what you value, and the energy you share with others.
Conceptualised in Barcelona and shaped in Amsterdam, Ríete blends warmth, simplicity and elegance.
The slogan
Live With a Smile
A subtle reminder to meet each moment with positivity.
First collection
Orígen
Meaning origin in Spanish,
Orígen marks the start of the brand.
A timeless bracelet and necklace that reflect what Ríete is all about: refined quality, genuine meaning, and a daily reminder to live in the moment and enjoy life with a smile.
FOunder of RÍETE
Meet Kev
My name is Kevin Duijndam, and I am the founder of Ríete.
With a Spanish mother and a Dutch father, I grew up between two cultures that taught me the importance of connection, positivity and living with joy.
I came up with the idea for this brand because I believe that sharing more smiles can bring more happiness and positivity into the world. Let's make that happen.